When it comes to internet marketing, it can be difficult to know where to start. SEO, PPC, Social Media, Pay Per Lead, and all the other tactics can be overwhelming. To make things more confusing, you have to deal with all of the random providers calling you every day offering you their directory services like Yelp, Zocdoc, Real Self, etc. We get it, the noise is out there and a lot of it flat out doesn’t work, while some still does. Most local consumers turn to the search engines directly like Google, rather than going to these third party directory sites first. Over the years, working with dozens of Med Spas and Aesthetic Practices across the US, and reviewing hundreds of Websites, we have discovered the key elements of a successful internet marketing strategy and condensed that down to a simple checklist that is easy to follow. This cheat sheet will help you to identify the holes in your current online presence, and what you need and must focus on to take your aesthetic practice to the next level online.